The Heaven Co. are pursuing to strongly remain in a competitive market environment and to carry on being highly significant. Sustainability is a major factor and the key to that is through innovation and adaptability. That also includes the ability to tap and utilize resources that are available through innovation. The Heaven Co. recognized this and have outlined a series of programs to conquer this challenge. Raw material resources are a vital key in all food production, the availability and consistency of quality raw material for production is a challenge faced by most food producers. Inconsistency leads to safety and quality issues as well as the pricing which inevitably converted to be at a higher cost. ... The Heaven Co. have recognized the fact that reliance on imported raw material is a prime factor in cost and consistency. To address this issue, The Heaven Co. have put in place a program to source for materials locally. By working and partnering with local producers we will always need to have in place a consistent supply chain to support our production needs. By doing so we are also contributing in the development and the growth of the upstream industry. Part of our objective is to utilize endemic and to focus on materials that are found in abundance in this region. Located in the tropics and with being blessed with many exotic materials and products we are in the view that these produces hold great potential - as ready to drink beverages against traditional choices that are normally found in the market. There are also many local brands that are not exploited in ready made products due to limitations in the technology process. This is where our strong R&D team play a key role. Such products have a novelty appeal that hold potential international marketability. We also believe that such an endeavor will have a spillover effect by driving upstream industry, for example product growers and intermediate processes.

The Heaven Co. have established a very strong research and development department. It recognized the need to create a research and development program in order to keep improving and developing new products and to stay relevant by staying in the lead of the exceptionally competitive market. As mentioned previously, our aim is to develop unique and novel products from sources that are endemic in these regions. We know that these ideas could provide huge marketing potential. Most service providers produce ideas especially from one region, only for it to not be extensively explored or utilized for commercialization. One of the key reasons for the lack of interest for these produces are its not so brilliant ideas, which can be quite difficult to handle and process thus making it commercially not viable. With research and development, we have been able to address some of the problems traditionally Tencountered. ... The Heaven Co. while developing new products and ideas have not abandoned products that are considered ‘traditional’ as these products are entrenched deeply in culture and market. Market research and surveys also shown that such traditional menu items like tea and coffee are in fact growing in demand. Research has also shown that traditional brand ideas presented in a modernize and presentable manner are growing in sales as compared to traditional ideas only just to open a new business or target market due to the consumers habits. Important to note that reliance on imported items only will increase cost. We at The Heaven Co. have developed raw materials to adapt to the menu availability and of course it is effecting on the items cost, which puts us at the top of the ranking in the market according to the surveys and reviews what come from our regular customers. In addition to our strategic alliances, our R&D is a crucial factor in our persistence and success. We always strongly believed in our R&D team, who are always able to face the fierce competition and evolving consumer preferences. As mentioned previously, our aim is to develop unique and novel products from sources that are endemic in the region. Our R&D team ensure applying local responsiveness and global integration strategies that makes us focus on the international standards, while providing the needs of our local consumer in all our products. As a result, we were able to provide a huge marketing and consumer attraction potential. The R&D were able to increase our market share drastically while developing new products while keeping our traditional products entrenched deeply in the culture and market due to their high demand in the market. Not to forget the direction of our R&D where local production was integrated in our supply chain model therefore decreasing our importing costs while producing the highest quality products locally allowing us to serve at lower prices to accommodate all of our divergent consumer base.

Credible human resources are a company asset. The Heaven Co. recognize this understanding and we believe that our employees are here not just for a job but to also build a successful career. Due to the improvement and transition from theatrical based to practical environment, it has helped make our associates more talented and much more confident with all aspects of the operation and job related tasks. The importance of skilled employees is very much evident. While maintaining our current employees and retraining them for the job on hand, The Heaven Co. due to its expansion plan is creating further job opportunities and managing the certain tools needed to develop employee skills and link together all of the tasks and duties with a clear job description and the great importance of performance appraisals. ... In view of the demand for skilled employees, we have put in place internship programs. We are collaborating with our own T&D division to implement promotional programs for undergraduate students to help begin or further develop their skills. While under training those trainees are evaluated on their performances. For those that are considered suitable, they will be selected and offered jobs in our potential departments along with the operational units. This is a tool we use to increase our employment branding in the market while attracting the highest of talent

The ability to run a business is of no use if marketability and branding methods are not correctly addressed. The Heaven Co. is proud to have a very strong brand marketing and social media specialists. We have seen growth on a year to year basis due to the effectiveness and consistency of our marketing and branding strategy. One of the basic reasons for such growth can be determined from our ability to; Meet our customer requirements and expectations, the roll out of improved and new products and promotions through extensive research and development.Meeting legislative requirements and standards. Another key to success is branding and brand management. The Heaven Co. is the proprietary owner of numerous successful brands. Through its well planned and categorization of products against the brand, an identity and market recognition are throughly established, thus making product promotion and education easier. In order to introduce ourselves and products to the market. ... Utilization of electronic social media: The Heaven Co. recognized the power of electronic social media especially websites and the other affiliated platforms. With the power of the internet, doing business shifted to a whole new dimension. Communication and information are conveyed at lightning speed and also at a much wider scale. Our companies website is designed as a platform firstly for potential customers to get to know us and to swiftly and effectively ask any questions and enquiries. The ability to use the popular platforms of social media such as Facebook, Twitter and Instagram as a promotional platform is also very effective. Through social media we have been able to introduce and educate consumers in regards to our products and keeping them updated on the latest developments. It is also recognized as a powerful tool to attract consumer responses to our products and brands thus providing vital feedback.